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  • Free delivery for orders over 200 CHF (Frozen Goods 450 CHF)
  • Whatsapp
  • © Lekker Roots 2024

Privacy policy

Last updated on: 18.01.2024

We attach great importance to the transparency of the handling of personal data. This Privacy Policy provides information about what personal data we collect, for what purpose and with whom we share it. In order to ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. General information

Based on Article 13 of the Swiss Federal Constitution and the federal data protection regulations (Data Protection Act, FADP), every person has the right to protection of their privacy and protection against misuse of their personal data. The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

In cooperation with our hosting providers, we strive to protect the databases as well as possible from unauthorized access, loss, misuse or falsification.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect the data from access by third parties.

By using this website, you agree to the collection, processing and use of data as described below. In principle, this website can be visited without registration. Data such as pages accessed or the name of the file accessed, date and time are stored on the server for statistical purposes, without this data being directly related to your person. Personal data, in particular name, address or e-mail address, are collected on a voluntary basis as far as possible. Without your consent, the data will not be passed on to third parties.

2. Processing of personal data

Personal data is any information relating to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.

We process personal data in accordance with Swiss data protection law. In addition, to the extent and to the extent that the EU GDPR is applicable, we process personal data in accordance with the following legal bases in connection with Art. 6 (1) GDPR:

  • Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – The processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR) – The processing is necessary to protect the vital interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) – The processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
  • Application procedure as a pre-contractual or contractual relationship (Art. 9 para. 2 lit. b GDPR) – Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants as part of the application process, so that the controller or the data subject can provide him or her with the benefits of labour law and social security law and social security law. rights arising from social protection and fulfils his or her obligations in this regard, their processing is carried out in accordance with Art. 9 (2) (b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Art. 9 (2) (c) GDPR or for the purposes of health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Art. 9 (2) (h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 (2) (a) GDPR.

We process personal data for the period necessary for the respective purpose or purposes. In the event of longer-term retention obligations due to legal and other obligations to which we are subject, we will restrict the processing accordingly.

3. What services we use

  • Google Ads
  • CleverReach
  • WhatsApp Business Chat
  • Google reCaptcha
  • Instagram (Meta)
  • Facebook (Meta)
  • LinkedIn

4. Contact Information

If you have any questions or concerns about the protection of your data by us, you can reach us at any time by e-mail at info@lekkerroots.ch. The person responsible for the data processing carried out through this website is:

Data Protection Officer:

Logan Seitz

info(at)lekkerroots.ch

077 266 2945

5. General principles

5.1 What data do we collect from you and from whom do we receive this data

First and foremost, we process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. These can be the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • contact details (mobile phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifier, IP addresses);
  • location and traffic data;
  • sound and video recordings;
  • particularly sensitive data (e.g. biometric data or information about your health).

5.2 Under what conditions do we process your data?

We will treat your data confidentially and in accordance with the purposes set out in this Privacy Policy. We pay attention to transparent and proportionate processing.

If, exceptionally, we are unable to comply with these principles, the processing of the data may still be lawful because there is a justification. In particular, the following may be considered as a ground of justification:

  • Your consent;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests prevail.

5.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You have the option to revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

5.4 In which cases may we share your data with third parties?

a. Principle

We may be dependent on the services of third parties or affiliated companies and instruct them to process your data (so-called processors). Categories of recipients include:

  • accounting, fiduciary and auditing companies;
  • consulting firms (legal advice, taxation, etc.);
  • IT service providers (web hosting, support, cloud services, website design, e-mail traffic, etc.);
  • Payment, Paypal and Postfinance;
  • Providers of tracking, conversion and advertising services.
  • Delivery service such as Swiss Post, DHL, etc.

We ensure that these third parties and our affiliates comply with data protection requirements and keep your personal information confidential.

We may also be required to disclose your personal data to public authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding symbols). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers will learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are as committed to data protection as we are. The transfer can take place worldwide.If the level of

data protection does not correspond to that of Switzerland, we carry out a prior risk assessment and contractually ensure that the same level of protection as in Switzerland is guaranteed (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's Standard Contractual Clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processorseueea_de

5.5 How long do we keep your data?

We will only retain personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.

Data that we store when you visit our website will be kept for twelve months. An exception is made for analytics and tracking data, which can be retained for a longer period of time.

We store contract data for a longer period of time, as we are obliged to do so by law. In particular, we must keep business communications, concluded contracts and accounting documents for up to 10 years. Insofar as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

5.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it may be necessary for us to pass on your requests to our affiliates. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption supported by your browser.

5.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We kindly ask you to send your request for information to info@lekkerroots.ch together with proof of identity.

You also have the right to receive your data in a commonly used file format when we process your data by automated means, and when:

  • you have given your consent for the processing of this data; or
  • You have disclosed data in connection with the conclusion or execution of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own or our own legitimate public interests or the interests of a third party.The processing of

your application is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we need more information from you. You will be informed about the extension of the deadline in good time, at least in text form.

b. Deletion and correction

You have the option to request the deletion or correction of your data at any time. We may reject the application if legal regulations oblige us to keep it for a longer period of time or unaltered storage or if there is a need for permission that precludes your request.

Please note that exercising your rights may conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. early termination of the contract or cost consequences).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

5.8 Changes to the Privacy Policy

We may change this Privacy Policy at any time. The changes will be published on , you will not be informed separately.

6. Individual data processing operations

6.1 Provision of the website and creation of log files

What information do we receive and how do we use it?

By visiting, certain data is automatically stored on our servers or on servers of services and products that we obtain and/or have installed for system administration, statistical or backup purposes, or for tracking purposes. These are:

  • the name of your Internet service provider;
  • Your IP address (if applicable);
  • the version of your browser software;
  • the operating system of the computer used to access the URL;
  • the date and time of access;
  • the web page from which you are visiting URL;
  • the search words you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and this data is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data will only be stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data will be deleted at the end of each session. The storage of the log files is absolutely necessary for the operation of the website, so you have no possibility to object to this.

6.2 Google Ads

On our website, we use the Google Ads service, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Google Ads allows us to serve ads in Google search results as well as on the Google advertising network.

6.3 CleverReach Email Marketing Solution

To send newsletters and e-mail notifications, we use the CleverReach service, offered by CleverReach GmbH & Co. KG, CRASH Building, Schafjückenweg 2, Germany.

If you sign up for our newsletter, the data you provide and your e-mail address will be transmitted, stored and processed by CleverReach. This allows us to send you regular updates, offers and information.

By subscribing to the newsletter, your IP address and the date of registration will be stored. This storage serves solely as proof in the event that a third party misuses an e-mail address and registers to receive the newsletter without the knowledge of the authorized person.

CleverReach offers extensive analysis options for how the newsletters sent are opened and used. These analyses are group-related and are not used by us for individual evaluation.

Your data for the newsletter dispatch will be deleted within 3 months after the end of receiving the newsletter, provided that the deletion does not conflict with any statutory retention obligations. This does not affect data stored by us for other purposes.

CleverReach has its own privacy policies and practices, which may differ from those of our website. For more information on data protection at CleverReach, please visit: https://www.cleverreach.com/de-de/datenschutz/. If you have any questions about the data collected by CleverReach or wish to exercise your rights in relation to this data, you should contact CleverReach GmbH & Co. KG, CRASH Building, Schafjückenweg 2, Germany.

6.4 WhatsApp Business Chat

For direct communication, we offer you the opportunity to get in touch with us via the "WhatsApp Business Chat". This service is provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

If you contact us via WhatsApp Business Chat, your mobile phone number and the content of your message, as well as any other data provided by you, will be transmitted to WhatsApp and processed there. We receive this information and use it to respond to your request.

WhatsApp uses cookies and other technologies to provide the Service and enable communication. Your IP address may also be recorded and stored.

Please note that the use of WhatsApp Business Chat and communication through this service is subject to WhatsApp's privacy policy. We encourage you to read these policies before using the Service.

6.5 Meta Ads

Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). With the help of Meta Ads we can place targeted advertisements to draw users' attention to our products or services.

When you visit our website, a cookie can be placed on your device via Meta Ads, which enables your use of the website to be analyzed. Meta can also use this cookie to track your usage behavior across different websites and devices and, on this basis, to display personalized advertisements.

The data collected by the cookie is transmitted to Meta and stored there. This data can be linked by Meta to your Meta account (formerly Facebook account) and used for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your Internet browser so that no cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off cookies may mean that some functions of our website no longer function correctly.

Further information on how Meta Ads handles user data can be found in Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the appropriate settings in your Meta account.

6.6 Google reCaptcha

To protect against unsolicited enquiries via the internet form on our website, we use the reCAPTCHA service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The query is used to distinguish whether the input is made by a human or improperly by automated, machine processing. As part of the query, information such as your IP address or how you behave when filling out the form may be transmitted to Google.

For this purpose, your input will be transmitted to Google and further processed there. By using reCAPTCHA, you agree that the recognition you provide will be used to digitize old works. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other data held by Google.

Source: BrainBox Solutions GmbH,